Scaling Tamam App : A Full-Stack Marketing Strategy
A startup offering on-demand delivery services, operating in Istanbul. Needed a full-scale marketing strategy from branding to acquisition and retention.
🎯 Client Goal :
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Launch and grow the brand from scratch.
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Acquire app users efficiently and retain them.
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Establish a strong brand identity and digital presence.
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Optimize user experience across digital touchpoints.
The Challenge To Unveil
🚨 Challenges Tamam Faced:
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No prior social media presence or structured marketing.
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Needed strong branding, positioning, and messaging.
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Low awareness in a competitive market.
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User acquisition and retention required a data-driven strategy.
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Needed an optimized app and website for seamless usability.
Services Provided 1
Brand Identity & Positioning
Defined the brand’s voice, slogan, and messaging to reflect reliability and speed. Conducted market & competitor research to position Tamam effectively. Designed courier bags & branding materials for offline recognition.
Services Provided 2
User Acquisition &
Ad Strategy
Planned & managed paid ad campaigns (Twitter, Facebook, Instagram, Google).
Created app install campaigns and conversion-driven branding ads.
Designed ad visuals & storytelling strategies tailored to personas.
Services Provided 3
App Growth & Optimization
Conducted app reviews & UX evaluations to enhance usability. Designed onboarding screens to improve first-time user experience. Created in-app banners & engagement messages using Insider. Developed tracking & analytics systems (Firebase, Facebook integrations).
Engagement &
Retention
Services Provided 4
Built automated email marketing flows & segmentation strategies. Managed social media presence from scratch—content, visuals, copywriting. Led an app beta testing campaign for pre-launch insights. Designed & onboarded the customer service department with scripts & responses.
Star Marketing Strategy -1
Persona-Driven Ad Campaigns
As a brand-new startup, Tamam App had no existing ad strategy, campaign structure, or historical data to rely on. With a competitive delivery market, it was crucial to design an ad strategy that would effectively acquire high-intent users while establishing brand awareness from day one.
✨ The Idea: Instead of launching generic ads, a persona-driven advertising strategy was created from the start. Based on market research, user expectations, and competitor analysis, distinct user personas were developed—each with its own targeted messaging, visuals, and ad placements. Multi-platform campaigns were structured for app downloads and brand awareness, ensuring that ads reached the right people with the right message at the right time.
🎯 The Goal: To create a strong advertising foundation for Tamam App, ensuring that early-stage campaigns weren’t just about visibility, but also about attracting engaged, high-intent users who would complete their first orders and stay active.
🌟 The Impact: Tamam App launched with a highly optimized ad strategy, achieving efficient user acquisition and brand awareness from day one. By aligning ads with user personas and tailored messaging, conversion rates improved, and the startup entered the market with a structured, data-driven growth strategy rather than random ad spending.
*Concept, script, and text by me
Star Marketing Strategy -2
User Retention & In-App Engagement
As a newly launched startup, Tamam App had no established user base, making retention strategy crucial from the very beginning. Without an active community or engagement plan, the risk was not just acquiring users, but keeping them engaged and ensuring they placed their first orders. The challenge was to guide new users seamlessly through the app experience and encourage them to stay active.
✨ The Idea: A retention-first approach was implemented from the start, focusing on in-app engagement, onboarding flows, and personalized communication. Onboarding screens were designed to guide new users, while in-app messages, geofencing, and event tracking were leveraged to encourage first orders. Instead of waiting for users to leave, proactive engagement strategies were set up to ensure they found value in the app from the moment they signed up.
🎯 The Goal: To create a structured onboarding and engagement flow that would ensure new users didn’t just download the app but actually started using it. The aim was to establish habits early, keeping them engaged long-term.
🌟 The Impact: By proactively focusing on engagement rather than waiting for drop-offs, user activation and first-order completion rates increased. The app successfully converted new signups into active users, building a strong foundation for long-term retention and sustainable growth.
*In-App Onboarding
*In-App Messages
